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This website has the following in the homepage, "IAN DERA LTD PRODUCT DESIGN AND DEVELOPMENT." Our analyzers analyzed that the web site also stated " Im Ian Dera, a London-based freelance product designer." The Website also stated " Here you will find a showcase of my design experience and capabilities alongside a supplementary collection of musings and occasional doodlings on design and the related fields. Concept design and high-fidelity visualisation. Design for manufacture and the generation of production-ready data. Communicating user scenarios, journeys and service propositions. Concept design and high-fidelity visualisation." The website's header had Freelance as the most important search term. It was followed by product designer, product design, and London which isn't as highly ranked as Freelance. The next words they uses is industrial design. design research was also included and will not be understood by search crawlers.